Normative Influences in Household Waste Recycling
Normative Influences in Household Waste Recycling
复制标题
生活垃圾回收的规范影响
DOI：
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发表时间：
1999
期刊：
影响因子：
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通讯作者：
P. Tucker
中科院分区：
文献类型：
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作者：
P. Tucker
人们常说，遵守规范的社会压力有助于刺激一些人进行回收利用。虽然这可以被大多数人直观地接受，但很少有科学研究表明这些规范性影响是否以及如何对社区内的回收行为产生重大影响。然而，规范性的影响并不是可以直接测量的数量。它们的存在只能通过以下两种方式来假设：（1）通过显示预期效果的模型与观察到的行为相一致;或（2）通过询问个人回收的动机。本文探讨了这两种方法。已对衡量的回收绩效指标进行了审查，以寻找非偶然行为发生的证据。结果表明，如果自然规范的影响正在发生，其可测量的影响很可能是小的，基本上掩盖了自然的随机变化。这些影响本身更多地是为了增加回收频率，而不是增加绝对水平。
It is often stated that social pressures to conform to the norm can help stimulate some individuals into recycling. Whilst this can be intuitively accepted by most people, there have been few scientific studies to show if and how these normative influences can make any significant impact on recycling behaviour within a community. Normative influences, however, are not directly measurable quantities. Their presence may only be supposed either: (1) by showing that models of the expected effects are consistent with observed behaviours; or (2) by questioning individuals on their motivation for recycling. This paper explores both approaches. Measured recycling performance indicators have been examined for evidence that non-chance behaviour is occurring. Results show that if natural normative influence is occurring, its measurable effects are likely to be small and substantially masked by natural random variation. The effects themselves serve more to increase recycling frequency than to increase absolute levels...