Culture and Social Media Usage: Analysis of Japanese Twitter Users

Culture and Social Media Usage: Analysis of Japanese Twitter Users
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文化和社交媒体使用:日本 Twitter 用户分析

DOI:
10.7903/ijecs.989
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发表时间:
2013
期刊:
影响因子:
--
通讯作者:
A. Acar
A. Acar
中科院分区:
--
文献类型:
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作者:
A. Acar

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Twitter是最受欢迎的微博工具之一,在世界各地得到了广泛的使用。然而,到目前为止,还没有研究讨论文化如何影响这个交流平台的使用。为了缩小文献差距,促进跨文化理解,本文分析了来自日本和美国200名大学生的4,000条推文。结果显示,与美国大学生相比,日本大学生发布更多与自我相关的信息,并提出更少的问题。研究还发现,在日本,与电视有关的推文更常见,而在美国,体育和新闻推文则很突出。这项研究的证据表明,文化和Twitter使用之间存在微妙而复杂的关系。 引用本文件:Adam Acar和Ayaka Deguchi,“文化与社交媒体使用:日本Twitter用户的分析”,国际电子商务研究杂志,第4卷,第1期,第21 -32页,2013年。 本文档的永久链接: http://dx.doi.org/10.7903/ijecs.989
Twitter, one of the most popular microblogging tools, has been used extensively all around the world. However, up to date, no study has addressed how culture influences the use of this communication platform. In order to close the literature gap and promote cross-cultural understandings, this paper content analyzed 4,000 tweets from 200 college students in Japan and the USA. The results showed that Japanese college students post more self-related messages and ask fewer questions compared to American college students. It was also found that tweets that refer to TV are more common in Japan, whereas sports and news tweets stand out in the USA. The evidence from this study suggests that there is a subtle and complicated relationship between culture and Twitter use. To cite this document: Adam Acar and Ayaka Deguchi, "Culture and social media usage: Analysis of Japanese twitter users", International Journal of Electronic Commerce Studies, Vol.4, No.1, pp.21-32, 2013. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.989