Optimal experience of flow enhanced by telepresence: Evidence from social media use
Optimal experience of flow enhanced by telepresence: Evidence from social media use
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DOI:
10.1016/j.im.2016.05.001
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发表时间:
2017
期刊:
影响因子:
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通讯作者:
J. Pelet;S. Ettis;K. Cowart
中科院分区:
文献类型:
--
作者:
J. Pelet;S. Ettis;K. Cowart
Flow has been proposed as an essential component for understanding online behavior and defining the stimulating nature of online experiences. In this research, we examine the impact of flow specifically within the context of social media use. The findings indicate that telepresence positively affects the five dimensions of flow: enjoyment, concentration, challenge, control, and curiosity. These dimensions (except control) are positively related to overall flow, which enhances time distortion and frequency of social media use. In addition, we extend the nomological network on flow theory by developing a model to illustrate the complex relationship between flow, telepresence, time distortion, and frequency of social media use. This study highlights the idea that overall flow can uniquely affect social media users in a flow experience, and it presents interesting results about behavioral intentions during social media use. Theoretical and practical implications of these findings are discussed.