Integrating Trust with Public Reputation in Location-Based Social Networks for Recommendation Making
Integrating Trust with Public Reputation in Location-Based Social Networks for Recommendation Making
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DOI：
10.1109/wiiat.2008.209
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发表时间：
2008-12
期刊：
影响因子：
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通讯作者：
T. Bhuiyan;Yue Xu;A. Jøsang
中科院分区：
文献类型：
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作者：
T. Bhuiyan;Yue Xu;A. Jøsang
最近出现的基于位置的社交网络服务正在彻底改变基于Web的社交网络，允许用户通过地理标记的用户生成的多媒体内容来共享现实生活体验。基于Web的社交网络作为一种信息共享和交换渠道，其面临的一个关键挑战是如何管理社区用户之间的健康关系，并确保社区内共享和交换的信息的质量，这对用户满意度具有非常重要的意义。在用户彼此不了解的环境中，决定信任谁和什么信息是非常困难的。本文研究了在向网络成员推荐项目的同时，管理基于Web的社交网络的用户之间的信任的可能性。提出了一种新的框架，结合社区成员之间的信任和项目的公众声誉，推荐最合适的项目给用户的网络。
The recent emergence of location-based social networking services is revolutionizing Web-based social networking allowing users to share real-life experiences via geo-tagged user-generated multimedia content. One of the key challenges of the Web-based social networks as an information sharing and exchanging channel is how to manage healthy relationships among community users and ensure the quality of the information shared and exchanged within the community, which holds a very significant importance to user satisfaction. Deciding whom and what information to trust is very difficult in environment where the users are unknown to each other. This paper investigates the possibilities of managing trust between the users of a Web-based social network while recommending items to the members of the network. A novel framework is proposed to integrate trust among community members and public reputation of items to recommend the most appropriate items to a user of the network.