The role of proximity in business model design: Making business models work for those at the bottom of the pyramid
The role of proximity in business model design: Making business models work for those at the bottom of the pyramid
复制标题
邻近性在商业模式设计中的作用：让商业模式为金字塔底层的人服务
DOI：
10.1016/j.indmarman.2016.08.005
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发表时间：
2017
影响因子：
10.3
通讯作者：
Mason K
中科院分区：
文献类型：
--
作者：
Mason K
本文探讨了在设计的商业模式，为那些在国际收支平衡表工作的接近的作用。国际收支平衡表市场代表了一种极端的环境，在这种环境中，参与者努力获得和组织有限的资源，并制定适当的社会经济政治实践。借鉴Boschma（2005年）的邻近概念，我们分析了三个历史案例的商业在国际收支平衡表，以揭示在实践中的商业模式设计的时空维度。研究结果表明：1）商业模式设计实践迭代地构建与市场的联系，并为市场活动开辟新的空间。这意味着商业模式必须被理解为可塑性的，并不断在形成中; 2）通过考虑到邻近维度的稳定性和变化以及它们之间与商业活动有关的动态，管理人员能够更好地识别创造、塑造和与市场联系的机会; 3）商业模式邻近性框架的时空动态揭示了一些邻近性随着时间的推移加强了其他邻近性，具有消极和积极的后果。
This paper explores the role of proximity in designing business models that work for those at the BoP. BoP markets represent an extreme setting where actors struggle to access and organise limited resources and develop appropriate socio-economic-political practices. Drawing on Boschma's (2005) concept of proximity, we analyse three historical cases of business at the BoP to uncover the spatial-temporal dimensions of business model design in practice. Findings suggest that 1) business model design practices iteratively structure connections with markets and open up new spaces for market activity. This means that business models are necessarily understood as plastic and continuously in-the-making; 2) by taking into account the stability and change of proximity dimensions and the dynamics between them as they relate to business activities, managers are better equipped to identity opportunities that create, shape and connect with markets; and 3) the spatial-temporal dynamic of the business model proximities framework reveals that some proximities strengthen others through time, with negative and positive consequences.