Digital Transition by COVID-19 Pandemic? The German Food Online Retail
Digital Transition by COVID-19 Pandemic? The German Food Online Retail
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COVID-19 数字化转型大流行? 德国食品在线零售
DOI:
10.1111/tesg.12453
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发表时间:
2020-06-19
影响因子:
4.8
通讯作者:
Wiedemann, Cathrin
中科院分区:
文献类型:
--
作者:
Dannenberg, Peter;Fuchs, Martina;Wiedemann, Cathrin
The COVID-19 pandemic has led to a sharp increase in online trade. This article examines the impact of the pandemic on online grocery retail in Germany. Here we follow and refine the multi-level perspective by Geels, and examine to what extent and why the online grocery retail expanded during the pandemic. A particular focus is on the spatial expansion into rural areas. The study shows a general upswing in the grocery trade and disproportionately high growth in online grocery trade and identifies driving and limiting factors. While COVID-19 has opened a window of opportunity, our results indicate little transition of grocery to e-grocery. This finding can be explained by the sudden and temporary constellation at the level of the socio-technical regime during the pandemic. As a result, we argue for a rethinking the temporality of windows of opportunities and the related vulnerability of the innovations which need them.