Digital Transition by COVID-19 Pandemic? The German Food Online Retail

Digital Transition by COVID-19 Pandemic? The German Food Online Retail
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COVID-19 数字化转型大流行? 德国食品在线零售

DOI:
10.1111/tesg.12453
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发表时间:
2020-06-19
影响因子:
4.8
通讯作者:
Wiedemann, Cathrin
Wiedemann, Cathrin
中科院分区:
经济学3区
文献类型:
--
作者:
Dannenberg, Peter;Fuchs, Martina;Wiedemann, Cathrin

文献摘要

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新冠肺炎疫情导致在线交易量大幅增加。这篇文章考察了大流行对德国在线食品杂货零售的影响。在这里,我们跟踪并提炼Geels的多层次视角,并研究在线杂货零售在疫情期间扩张到什么程度以及为什么扩张。一个特别的重点是向农村地区的空间扩张。这项研究显示,杂货贸易普遍上升,在线杂货贸易增长不成比例,并确定了驱动和限制因素。虽然新冠肺炎已经打开了一扇机会之窗,但我们的结果表明,杂货店几乎没有向电子杂货店过渡。这一发现可以用大流行期间社会技术制度一级的突然和临时星座来解释。因此,我们主张重新思考机会窗口的暂时性,以及需要它们的创新的相关脆弱性。
The COVID-19 pandemic has led to a sharp increase in online trade. This article examines the impact of the pandemic on online grocery retail in Germany. Here we follow and refine the multi-level perspective by Geels, and examine to what extent and why the online grocery retail expanded during the pandemic. A particular focus is on the spatial expansion into rural areas. The study shows a general upswing in the grocery trade and disproportionately high growth in online grocery trade and identifies driving and limiting factors. While COVID-19 has opened a window of opportunity, our results indicate little transition of grocery to e-grocery. This finding can be explained by the sudden and temporary constellation at the level of the socio-technical regime during the pandemic. As a result, we argue for a rethinking the temporality of windows of opportunities and the related vulnerability of the innovations which need them.