Smart and Sentient Retail High Streets
Smart and Sentient Retail High Streets
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DOI：
10.3390/smartcities5040085
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发表时间：
2022-12-01
期刊：
影响因子：
6.4
通讯作者：
Torrens, Paul M.
中科院分区：
文献类型：
--
作者：
Torrens, Paul M.
在这里，我们研究了从商店的室内范围内到高街的室内范围内的智能零售的扩展。我们探讨了零售情报和智能城市监控联合会的几种技术如何将既聪明又有敏感的零售大街合并。我们研究了智能零售大街在客户旅程中提供的新的零售业，以及他们如何改变零售商对客户体验的影响，并带到商店周围的公共场所。在此过程中，我们对这些问题进行了三方面的考虑，研究了智能零售的技术，人工智能和机器学习的新进步，这些技术具有街道的感知水平，以及零售商的机会来映射这些技术为户外环境中各个客户旅行提供的知识。我们对这些问题的探索形式是对文献的回顾，并将我们自己的研究引入了智能和有情的大街零售系统。增强零售商在高街上的敏锐度的主题具有巨大的货币，因为许多高街商店最近一直在努力维持习俗。但是，在街景的超本地解决方案中，智能和有知情的技术的生产和应用使人们对购物者和行人在公共场所拥有隐私权的一些令人震惊的考虑。
Here, we examine the extension of smart retailing from the indoor confines of stores, outward to high streets. We explore how several technologies at the union of retail intelligence and smart city monitoring could coalesce into retail high streets that are both smart and sentient. We examine the new vantages that smart and sentient retail high streets provide on the customer journey, and how they could transform retailers' sway over customer experience with new reach to the public spaces around shops. In doing so, we pursue a three-way consideration of these issues, examining the technology that underpins smart retailing, new advances in artificial intelligence and machine learning that beget a level of street-side sentience, and opportunities for retailers to map the knowledge that those technologies provide to individual customer journeys in outdoor settings. Our exploration of these issues takes form as a review of the literature and the introduction of our own research to prototype smart and sentient retail systems for high streets. The topic of enhancing retailers' acuity on high streets has significant currency, as many high street stores have recently been struggling to sustain custom. However, the production and application of smart and sentient technologies at hyper-local resolution of the streetscape conjures some sobering considerations about shoppers' and pedestrians' rights to privacy in public.