Assumed policy similarity and voter preference.
Assumed policy similarity and voter preference.
复制标题
假设政策相似和选民偏好。
DOI：
10.1080/00224540309598437
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发表时间：
2003
期刊：
影响因子：
--
通讯作者：
Crano,WilliamD
中科院分区：
文献类型：
--
作者：
Quist,RyanM;Crano,WilliamD
The effects of attitude similarity on voters' preferences were examined. Using secondary analyses, the authors created measures of assumed similarity across 6 issues between voters and U.S. presidential candidates (in 1972). Greater similarity was associated with greater attraction (operationalized in terms of voters' presidential preferences). In 2 independent analyses, perceived similarity resulted in predictive accuracy of 84% to 88%. In a 3rd analysis, the predictive efficiency of each of 6 similarity measures was determined and used to develop a model that accurately predicted voters' actions in a hold-out sample. Findings demonstrate the importance of perceived attitude similarity in determining voter preferences and suggest the utility of earlier similarity-attraction research for the development of models of policy choice behavior.
