Island in transition: tourists, volunteers and migrants attracted by an art-based revitalization project in the Seto Inland Sea
Island in transition: tourists, volunteers and migrants attracted by an art-based revitalization project in the Seto Inland Sea
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转型中的岛屿：濑户内海以艺术为基础的复兴项目吸引了游客、志愿者和移民
DOI：
10.1007/978-3-319-64325-0_5
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发表时间：
2017
期刊：
影响因子：
--
通讯作者：
Nan Chang
中科院分区：
文献类型：
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作者：
Carolin Funck;Nan Chang
日本的濑户内海以其岛屿而闻名，但沿海旅游业却不那么出名。然而，近年来，香川县的岛屿，特别是直岛，作为艺术旅游的场所受到关注。艺术旅游越来越被视为区域发展的一种工具，因为人们期望它能吸引新型游客，特别是所谓的创意阶层。在日本，它还刺激了一种新型的志愿者旅游，游客作为志愿者参与艺术活动。最后，它还吸引了一些岛屿的新居民，他们主要从事旅游业。本章的目的是根据游客对该地区的参与程度，分三个步骤来考察濑户内海的艺术旅游。作为第一步，它调查了游客的特点，他们对该地区的印象以及他们对艺术和建筑的兴趣。其次，分析了2013年濑户内国际艺术节志愿者的活动和意见。此外，还对参与艺术旅游管理的不同组织进行了采访。第三，它研究了参与旅游业的人的特点和来自日本其他地区的移民在这一部门的作用。结果发现，游客不是艺术专家或专门的文化游客;但是，艺术旅游肯定有助于一个非常多样化的游客结构不同于其他地方的濑户内海。在这一结构中，志愿游客构成了一个特殊的利基市场。他们也被岛屿和与当地人、艺术家和其他志愿者交流的机会所吸引，而不是艺术本身。他们的高度满意表明，由当地非营利组织专业管理的志愿者旅游模式作为一项长期战略是成功的。最后，直岛旅游业从小众旅游业发展到大众旅游业，为外来移民创造了创业机会，并使该岛在全国范围内吸引农村地区移民的竞争中占据优势。
The Seto Inland Sea in Japan is famous for its islands, but less so for coastal tourism. However, in recent years, the islands of Kagawa Prefecture, especially Naoshima, have received attention as a site for art tourism. Art tourism is increasingly seen as a tool for regional development, as it is expected to attract new types of tourists especially from the so-called creative classes. In Japan, it has also stimulated a new type of volunteer tourism where tourists engage themselves as volunteers in art events. Finally, it has also attracted new inhabitants to some of the islands, who mainly engage in tourism industries. This chapter aims to examine art tourism in the Seto Inland Sea in three steps, depending on the degree of involvement by visitors to the area. As a first step, it investigates the characteristics of tourists, their image of the area and their interest in art and architecture . Second, it analyses the activities and opinions of volunteer tourists involved in the 2013 Setouchi International Art Festival . Additionally, interviews were conducted with different organizations involved in the management of art tourism. Third, it looks into the characteristics of people involved in tourism businesses and the role of in-migrants from other areas of Japan in this sector. It was found that tourists are not art specialists or specialized culture tourists; however, art tourism definitely has contributed to a very diversified visitor structure different from other locations in the Seto Inland Sea. Within this structure, volunteer tourists constitute a special niche market. They too are attracted by the islands and by chances to communicate with local people, artists and other volunteers rather than by art itself. Their high degree of satisfaction suggests that the model of volunteer tourism professionally managed by a locally based NPO is successful as a long term strategy. Finally, the development from niche to mass tourism on Naoshima created opportunities for in-migrants to establish their own business and has given the island an advantage in the nationwide competition for migrants to rural areas.