Impact of today's media on university student's body image in Pakistan: a conservative, developing country's perspective.
Impact of today's media on university student's body image in Pakistan: a conservative, developing country's perspective.
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DOI：
10.1186/1471-2458-11-379
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发表时间：
2011-05-24
影响因子：
4.5
通讯作者：
Jabeen M
中科院分区：
文献类型：
--
作者：
Khan AN;Khalid S;Khan HI;Jabeen M
生活在一个被大众传媒极大控制的世界里，人们不可能逃脱其无所不在的影响。由于巴基斯坦媒体真正意义上的自由只有几年时间，其对个人的影响尚待评估。我们的研究旨在成为第一个关注媒体对巴基斯坦这样保守的发展中国家大学生身体形象的影响的研究。此外，我们还介绍了身体形象不满意的新概念，包括消极和积极两方面。在巴基斯坦最大和人口最多的城市卡拉奇的7所私立大学中进行了为期两周的横断面研究。本研究采便利抽样法，抽取年龄介于18至25岁之男女大学生，样本数为783人。在784名最终答复者中，376名（48%）为男性，408名（52%）为女性。男性的平均年龄为20.77（+/- 1.85）岁，女性为20.38（+/- 1.63）岁。其中，358名（45.6%）受访者的BID（身体形象不满意）得分为正，426名（54.4%）的BID得分为负。在BID评分为阳性的受访者中，93人（24.7%）为男性，265人（65.0%）为女性。在BID评分为负的受访者中，283人（75.3%）为男性，143人（35.0%）为女性。BID与媒体接触的结果在高和低同伴压力组中相似。低媒体暴露意味着积极的BID评分，反之亦然，在两组中（p < 0.0001），显示高媒体暴露和负面身体形象不满之间存在统计学显著相关性。最后，我们研究了性别和形象不满之间的关联。再次发现，女性对正面身体形象的不满意与男性对负面身体形象的不满意之间存在统计学显著相关（p < 0.0001）。我们的研究证实了媒体对个人身体形象产生总体负面影响的趋势。然而，我们研究的一个显著特点是，与女性相比，男性对负面身体形象的不满更为普遍。同样，积极的BID评分在女性中更为普遍。
Living in a world greatly controlled by mass media makes it impossible to escape its pervading influence. As media in Pakistan has been free in the true sense of the word for only a few years, its impact on individuals is yet to be assessed. Our study aims to be the first to look at the effect media has on the body image of university students in a conservative, developing country like Pakistan. Also, we introduced the novel concept of body image dissatisfaction as being both negative and positive. A cross-sectional study was conducted among 7 private universities over a period of two weeks in the city of Karachi, Pakistan's largest and most populous city. Convenience sampling was used to select both male and female undergraduate students aged between 18 and 25 and a sample size of 783 was calculated. Of the 784 final respondents, 376 (48%) were males and 408 (52%) females. The mean age of males was 20.77 (+/- 1.85) years and females was 20.38 (+/- 1.63) years. Out of these, 358 (45.6%) respondents had a positive BID (body image dissatisfaction) score while 426 (54.4%) had a negative BID score. Of the respondents who had positive BID scores, 93 (24.7%) were male and 265 (65.0%) were female. Of the respondents with a negative BID score, 283 (75.3%) were male and 143 (35.0%) were female. The results for BID vs. media exposure were similar in both high and low peer pressure groups. Low media exposure meant positive BID scores and vice versa in both groups (p < 0.0001) showing a statistically significant association between high media exposure and negative body image dissatisfaction. Finally, we looked at the association between gender and image dissatisfaction. Again a statistically significant association was found between positive body image dissatisfaction and female gender and negative body image dissatisfaction and male gender (p < 0.0001). Our study confirmed the tendency of the media to have an overall negative effect on individuals' body image. A striking feature of our study, however, was the finding that negative body image dissatisfaction was found to be more prevalent in males as compared to females. Likewise, positive BID scores were more prevalent amongst females.
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影响因子：
8
作者：
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通讯作者：
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影响因子：
5.2
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