Comparison of Indirect Sources of Efficacy Information in Pretesting Messages for Campaigns to Prevent Drunken Driving
Comparison of Indirect Sources of Efficacy Information in Pretesting Messages for Campaigns to Prevent Drunken Driving
复制标题
预防酒后驾驶运动预测试信息中效果信息间接来源的比较
DOI:
10.1080/10627260902966367
复制
发表时间:
2009
影响因子:
3.4
通讯作者:
Ronald B. Anderson
中科院分区:
文献类型:
--
作者:
Ronald B. Anderson
Enabling publics to remove the constraints that prevent health enhancement is the focus of much scholarly research and professional practice. This experiment tested the impact of 2 forms of symbolic modeling and verbal persuasion on self-efficacy beliefs and intentions to prevent a friend from driving drunk. Three efficacy-enhancing public service announcements tested participants' beliefs in their confidence to intervene successfully. As predicted, behavioral and verbal modeling engendered greater perceived self-efficacy and behavioral intentions than did verbal persuasion, with behavioral modeling registering the greatest effects. Implications for designing campaigns of self-directed change to prevent drunken driving among college students are discussed, as well as possible directions for research on self-efficacy and the situational theory of publics.
影响因子:
2.7
作者:
Rossi,AM;Hargreaves,WA;Shumway,M
通讯作者:
Shumway,M