On Environmental Attitudes and Behavior Intention of Tourists in Natural Heritage Site——A Case Study of Jiuzhaigou
On Environmental Attitudes and Behavior Intention of Tourists in Natural Heritage Site——A Case Study of Jiuzhaigou
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自然遗产地游客环境态度与行为意向研究——以九寨沟为例
DOI：
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发表时间：
2009
期刊：
影响因子：
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通讯作者：
QI Qiu
中科院分区：
文献类型：
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作者：
QI Qiu
本文在借鉴国内外相关理论和实证研究的基础上，以九寨沟为例，构建结构方程模型（SEM），探讨自然遗产地游客环境态度与行为的潜在关系。通过探索性因子分析，我们发现游客的环境态度可以进一步分为四个维度，即环境情感、环境责任、环境知识和环境道德。此外，通过验证因子分析和扫描电镜，研究分析了游客环境态度与环境行为意愿的关系。模型估计结果表明，环境情感和环境知识对环境行为意愿有显著正向影响，环境道德对环境行为意愿的影响较小，环境责任对环境行为意愿的影响不显著。最后，总结了模型分析的一些理论结论。
Based on relevant theories and empirical studies both at home and abroad,the paper,taking Jiuzhaigou as a case,constructs structural equation model(SEM) to explore potential relationship of tourists' environmental attitudes and behavior in natural heritage site.Through exploratory factor analysis,we find that tourists' environmental attitudes can be further categorized into four dimensions,namely,environmental sentiment,environmental responsibility,environmental knowledge and environmental morality.Furthermore,as indicated by the verified factor analysis and SEM,the study analyzes the relationship between tourists' environmental attitudes and environmental behavior intention.The result of model estimation shows that environmental sentiment and environmental knowledge have significant and positive impact on environmental behavior intention,environmental moral exerts little influence on environmental behavior intention,whereas environmental responsibility is not significant.Finally,some theoretical conclusions about model analysis are summarized.