Deliberation and Valence as Dissociable Components of Counterarguing among Smokers: Evidence from Neuroimaging and Quantitative Linguistic Analysis.
Deliberation and Valence as Dissociable Components of Counterarguing among Smokers: Evidence from Neuroimaging and Quantitative Linguistic Analysis.
复制标题
深思熟虑和效价作为吸烟者反驳的可分离成分：来自神经影像和定量语言分析的证据。
DOI：
10.1080/10410236.2020.1712521
复制
发表时间：
2021
影响因子：
3.9
通讯作者：
Falk,EmilyB
中科院分区：
文献类型：
--
作者：
Liu,Jiaying;O'Donnell,MatthewB;Falk,EmilyB
反驳是成功说服的关键障碍。然而，在信息暴露期间直接测量反驳的困难限制了对潜在机制的了解。目前的研究结合了神经影像学和语言学手段，以揭示与既定吸烟者样本中针对反吸烟信息的反驳相关的神经认知和心理机制。我们捕捉参与者在信息暴露期间与努力审议和消极论证相关的大脑区域的神经活动，并将其与随后的语言模式联系起来，以进一步了解大脑中的反驳。在那些改变吸烟行为的意愿较低的人中，与审议和消极论证相关的关键感兴趣区域内的更大大脑活动分别与扫描后信息描述中的更大认知深度和更少积极性相关。我们将这些反驳的神经表征与心理学理论联系起来，并讨论可能增加说服性沟通影响的影响。
Counterarguing is a key obstacle to successful persuasion. However, the difficulty of directly measuring counterarguing during message exposure limits knowledge of the underlying mechanisms. The current study combines neuroimaging and linguistic measures to unpack neurocognitive and psychological mechanisms associated with counterarguing among a sample of established smokers in response to anti-smoking messaging. We capture participants’ neural activity in brain regions associated with effortful deliberation and negative argumentation during message exposure, and link it with their subsequent language patterns to further understanding of counterarguing in the brain. Greater brain activity within key regions of interest associated with deliberation and negative argumentation is associated with greater cognitive depth and less positivity in the post-scan message descriptions, respectively, among those who have lower intention to change their smoking behavior. We connect these neural representations of counterarguing with psychological theories and discuss implications that may increase the impact of persuasive communications.