Posters for public health: WPA posters and national dialogues about health care in the United States
Posters for public health: WPA posters and national dialogues about health care in the United States
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公共卫生海报：WPA 海报和有关美国医疗保健的全国对话
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发表时间：
2015
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影响因子：
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通讯作者：
Dori Griffin
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文献类型：
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作者：
Dori Griffin
摘要 在设计现在著名的美国旅行海报的同一年，工作项目管理局 (WPA) 设计师制作了大量公共卫生海报，向美国公众传达各种与健康相关的信息。本文探讨了 WPA 公共卫生海报在美国大萧条时期医疗保健对话中的作用。明确地说，这种视觉对话的中心是数据驱动的个人健康选择的需求；有关健康和疾病的专家信息；以及政府机构作为可靠数据代表的作用。隐含地，这些海报还强化了与种族、性别和阶级相关的现有规范，构建了与社会规范和医疗保健信息相关的对话。本文以美国国会图书馆收藏的 WPA 海报为样本，对 WPA 海报艺术家在讨论公共卫生时所采用的视觉信息策略进行定量和定性分析。
Abstract During the same years they were designing the now-famous American travel posters, Work Projects Administration (WPA) designers produced an extensive body of public health posters to communicate a variety of health-related messages to the American public. This article explores the role of the WPA’s public health posters in Depression-era health care dialogues in the US. Explicitly, this visual dialogue centered around the need for data-driven personal health choices; expert information about health and disease; and the role of government agencies as representatives of reliable data. Implicitly, the posters also re-enforced existing norms associated with race, gender, and class, framing dialogues that had as much to do with social norms as they did with health care messaging. Drawing on the Library of Congress collection of WPA posters as its sample, this article provides both quantitative and qualitative analysis of the visual messaging strategies employed by WPA poster artists when discussing public health.