Hazard or disaster: Tourism management for the inevitable in Northeast Victoria
Hazard or disaster: Tourism management for the inevitable in Northeast Victoria
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DOI：
10.1016/j.tourman.2005.07.015
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发表时间：
2007-02-01
影响因子：
12.7
通讯作者：
Michael, Ewen J.
中科院分区：
文献类型：
--
作者：
Cioccio, Leah;Michael, Ewen J.
近年来，分析人士致力于制定一系列战略应对措施，以提高社区和企业管理自然灾害并从中恢复的能力。每次新危机的经验都进一步丰富了危害管理过程。旅游研究的成果扩大了社区应对此类情况的集体能力，但很少考虑到作为该行业支柱的小企业如何实际应对区域性灾难的影响。2003年维多利亚州东北部（澳大利亚）的森林大火摧毁了超过110万公顷的土地，摧毁了一些经营者的生计，使一千多家小型旅游公司失去了收入基础。本文探讨了他们如何为该事件做准备以及如何从该事件中恢复过来。也许并不奇怪，这暴露了他们的脆弱性和应对如此严重危险的准备不足。另一方面，它展示了现实世界运营商的恢复能力以及他们对积累的经验来管理自身恢复的依赖。这里的经验教训很可能适用于类似的情况。例如，本文指出保险作为风险管理策略的不足，但强调了集体营销方法对于重建未来游客信心的价值。 (c) 2005 Elsevier Ltd. 保留所有权利。
In recent years, analysts have focussed on building a range of strategic responses to enhance the ability of communities and businesses to manage and recover from natural disasters. The experience from each new crisis adds further to the process of hazard management. The results in tourism research have expanded the community's collective capacity to respond to such circumstances, but little consideration has been given to how small firms, which are the mainstay of the industry, actually deal with the impacts of a regional catastrophe.The 2003 bushfires in northeast Victoria (Australia) devastated over 1.1 million hectares, destroying the livelihood of some operators and leaving more than one thousand small tourism firms without a revenue base. This paper examines how they prepared for, and recovered from, the event. Perhaps not surprisingly, it exposes their vulnerability and lack of preparedness for dealing with a hazard of this magnitude. On the other hand, it demonstrates the resilience of real-world operators and their reliance on accumulated experience to manage their own recovery. There are lessons here that may well apply in similar circumstances. For example, the paper notes the inadequacy of insurance as a risk management strategy, but emphasizes the value of collective approaches to marketing to rebuild the confidence of future visitors. (c) 2005 Elsevier Ltd. All rights reserved.