Consumer Similarity Judgments: A Test of the Contrast Model
Consumer Similarity Judgments: A Test of the Contrast Model
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消费者相似性判断：对比模型的检验
DOI：
10.1002/mar.4220030105
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发表时间：
1986
期刊：
影响因子：
--
通讯作者：
Michael D. Johnson
中科院分区：
文献类型：
--
作者：
Michael D. Johnson
一个通用的模型描述，认为相似性判断的产品特征的对比。感知相似性的共同和独特的特征的相对影响被认为是上下文或任务环境的函数。记忆探针用于测量消费者与各种产品相关联的共同和独特特征。然后使用特征度量来估计三种不同任务环境下的模型：相似性、相异性和主体/指称相似性。研究结果支持了模型和任务环境对产品间相似性判断的影响。
A general model is described that views similarity judgment as a contrasting of product features. The relative influence of common and distinctive features on perceived similarity is considered a function of the context or task environment. A memory probe is used to measure the common and distinctive features consumers associate with various products. The feature measures are then used to estimate the model under three different task environments: similarity, dissimilarity, and subject/referent similarity. The results support the model and the effect of the task environment on judgments of interproduct similarity.