Optimal ordering and pricing strategies in the presence of a B2B spot market
Optimal ordering and pricing strategies in the presence of a B2B spot market
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B2B 现货市场中的最佳订购和定价策略
DOI：
10.1016/j.ejor.2012.03.017
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发表时间：
2012-08
影响因子：
6.4
通讯作者：
Liu, Liming
中科院分区：
文献类型：
--
作者：
Xing, Wei;Wang, Shouyang;Liu, Liming
在本文中，我们研究了B2B现货市场的战略行为和绩效的影响，一个零售商谁继续使用传统的渠道，而参与B2B现货市场。我们分析的情况下，风险中性的零售商面临的加法或乘法的需求函数，并确定充分条件下的最优订货量和零售价格存在，是唯一的。然后，我们分析研究的情况下，一个风险厌恶的投机者参与一个充分流动的现货市场。我们还研究了不同的流动性，现货价格波动性，需求的变化，以及相关系数如何影响公司的战略和业绩。我们发现，需求的变化显着影响定价和订购策略，而现货价格波动对定价决策的影响较小。研究结果还表明，当现货市场流动性增加时，风险厌恶型交易者收取较低的零售价格是可取的。我们进一步表明，一个B2B现货市场并不总是提高一个零售商的效用。这些发现揭示了经销商如何调整其采购和定价策略，以适应B2B现货市场出现所创造的新商业环境，并对B2B现货市场的发展具有明显的影响。
In the current paper, we examine the effect of a B2B spot market on the strategic behavior and the performance of a reseller who continues to use the traditional channel while participating in a B2B spot market. We analyze the case in which a risk-neutral reseller faces an additive or multiplicative demand function and identify sufficient conditions under which the optimal order quantity and retail price exist and are unique. We then analytically examine the case in which a risk-averse reseller participates in a fully liquid spot market. We also study numerically how varying liquidity, spot price volatility, demand variability, and correlation coefficient affect a firm’s strategies and performance. We find that demand variability significantly affects both pricing and ordering strategies, whereas the spot price volatility has less influence on pricing decisions. Our results also show that for a risk-averse reseller to charge a lower retail price when the spot market liquidity increases is desirable. We further show that a B2B spot market cannot always improve a reseller’s utility. These findings shed light on how resellers can adjust their procurement and pricing strategies to align with the new business environment created by the emergence of B2B spot markets, as well as have obvious implications for the development of a B2B spot market.
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影响因子：
7.5
作者：
P. Brunn;M. Jensen;Jakob Skovgaard
通讯作者：
P. Brunn;M. Jensen;Jakob Skovgaard
DOI：
10.1007/bfb0090190
发表时间：
1992
期刊：
--
影响因子：
--
作者：
L. Adleman;Ming-Deh A. Huang
通讯作者：
L. Adleman;Ming-Deh A. Huang
影响因子：
6.4
作者：
Serel, DA;Dada, M;Moskowitz, H
通讯作者：
Moskowitz, H
影响因子：
2.7
作者：
Chen, Youhua (Frank);Xu, Minghui;Zhang, Zhe George
通讯作者：
Zhang, Zhe George
影响因子：
2.7
作者：
Chen, Xin;Sim, Melvyn;Sun, Peng
通讯作者：
Sun, Peng