Persuasion of the Undecided: Language vs. the Listener
Persuasion of the Undecided: Language vs. the Listener
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DOI：
10.18653/v1/w19-4519
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发表时间：
2019-08
期刊：
影响因子：
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通讯作者：
Liane Longpre;Esin Durmus;Claire Cardie
中科院分区：
文献类型：
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作者：
Liane Longpre;Esin Durmus;Claire Cardie
本文研究了在线辩论背景下影响先验“未决定”与“已决定”受众成员说服力的因素。我们分别研究两类影响：语言因素——辩论本身的语言特征；和受众因素——编码人口统计信息、先前信仰和辩论平台行为的受众成员的特征。在对流行辩论平台用户的研究中，我们首先发现语言特征的不同组合对于预测未决定与已决定的观众的说服结果至关重要。我们还发现，受众因素对预测说服“未决定”用户的一方（赞成/反对）的影响力大于对将立场转向相反立场的“已决定”用户的影响力。我们的结果强调了在研究说服的语言因素时分别考虑未决定和已决定的受众的重要性。
This paper examines the factors that govern persuasion for a priori UNDECIDED versus DECIDED audience members in the context of on-line debates. We separately study two types of influences: linguistic factors — features of the language of the debate itself; and audience factors — features of an audience member encoding demographic information, prior beliefs, and debate platform behavior. In a study of users of a popular debate platform, we find first that different combinations of linguistic features are critical for predicting persuasion outcomes for UNDECIDED versus DECIDED members of the audience. We additionally find that audience factors have more influence on predicting the side (PRO/CON) that persuaded UNDECIDED users than for DECIDED users that flip their stance to the opposing side. Our results emphasize the importance of considering the undecided and decided audiences separately when studying linguistic factors of persuasion.