Alternative thinking about starting points of obesity. Development of child taste preferences
Alternative thinking about starting points of obesity. Development of child taste preferences
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DOI：
10.1016/j.appet.2011.01.010
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发表时间：
2011-04-01
期刊：
影响因子：
5.4
通讯作者：
McAlister, Anna R.
中科院分区：
文献类型：
--
作者：
Cornwell, T. Bettina;McAlister, Anna R.
随着社会考虑禁止向儿童做广告并对“垃圾”食品征税，食品营销人员正处于批评肥胖流行的中心。虽然市场营销在肥胖中的作用还没有得到很好的理解，但有明确的证据表明，儿童经常被锁定为高热量、营养不良的食物。过去的许多研究试图了解营销如何影响品牌偏好和儿童要求。作者认为，了解腭发育为讨论提供了新的见解。两项研究考虑了糖/脂肪/盐（SFS）味觉是否与儿童对食品品牌的知识，产品经验和广告有关。在研究1中，作者开发了一种口味偏好的调查措施，并发现儿童的SFS味觉（如父母所报告的）与儿童自我报告的食物选择显着相关。研究2探讨了某些品牌食品和饮料的知识如何与味觉相关。研究结果表明，通过广告和经验开发的快餐和苏打品牌的详细心理表征的儿童在SFS味觉量表上得分较高。(C)2011爱思唯尔有限公司版权所有。
Food marketers are at the epicenter of criticism for the unfolding obesity epidemic as societies consider banning advertising to children and taxing "junk" foods. While marketing's role in obesity is not well understood, there is clear evidence that children are regularly targeted with calorie-dense, nutrient-poor food. Much of the past research seeks to understand how marketing influences brand preference and child requests. The authors argue that understanding palate development offers new insights for discussion. Two studies consider whether a sugar/fat/salt (SFS) palate is linked to children's knowledge of food brands, experience with products, and advertising. In study 1, the authors develop a survey measure of taste preferences and find that a child's SFS palate (as reported by parents) relates significantly to children's self-reported food choices. Study 2 examines how knowledge of certain branded food and drinks is related to palate. Findings show that children with detailed mental representations of fast-food and soda brands - developed via advertising and experience - have higher scores on the SFS palate scale. (C) 2011 Elsevier Ltd. All rights reserved.