The Indirect Effects of Destination Image on Destination Loyalty Intention Through Tourist Satisfaction and Perceived Value: The Bootstrap Approach
The Indirect Effects of Destination Image on Destination Loyalty Intention Through Tourist Satisfaction and Perceived Value: The Bootstrap Approach
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DOI：
10.1080/10548408.2013.784157
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发表时间：
2013-05
影响因子：
7.2
通讯作者：
Zibin Song;Xin Su;Liaoning Li
中科院分区：
文献类型：
--
作者：
Zibin Song;Xin Su;Liaoning Li
摘要本研究提出了一个多重中介模型，目的地形象、游客满意度和感知价值共同影响目的地忠诚意向。数据收集在海南岛，中国和共371个观测5,000个bootstrap使用结构方程模型技术进行了分析。结果表明，所有可能的单一和多个冥想效果的模型得到证实。冥想效应以及自举法用于检测这些影响有助于旅游文献显着。理论和管理的影响进行了讨论的背景下，旅游营销和目的地管理。本工作得到了国家自然科学基金项目的资助。中国（71262032）和海南大学，中华人民共和国。中国（Kyqd：1230）。
ABSTRACT This study proposes a multiple mediation model, in which destination loyalty intention is jointly influenced by the interplay among destination image, tourist satisfaction, and perceived value. Data were collected on Hainan Island, China and a total of 371 observations with 5,000 bootstraps were analyzed using the structural equation modeling technique. The results indicate that all possible single and multiple meditational effects within the model are substantiated. The meditational effects as well as the bootstrap approach employed to detect these effects contribute to the tourism literature significantly. Theoretical and managerial implications are discussed in the context of tourism marketing and destination management. This work was jointly supported by The National Natural Science Fund of P. R. China (71262032) and by Hainan University, P. R. China (Kyqd:1230).