Alcohol brand preferences of underage youth: results from a pilot survey among a national sample.
Alcohol brand preferences of underage youth: results from a pilot survey among a national sample.
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DOI：
10.1080/08897077.2011.601250
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发表时间：
2011-10
期刊：
影响因子：
3.5
通讯作者：
Jernigan DH
中科院分区：
文献类型：
--
作者：
Siegel M;DeJong W;Naimi TS;Heeren T;Rosenbloom DL;Ross C;Ostroff J;Jernigan DH
This study is the first investigation to explore the alcohol brand preferences of underage youth via a national survey. We conducted a pilot study of a new, internet-based alcohol brand survey with 108 youth ages 16–20 years who were recruited from an existing panel and had consumed alcohol in the past month. We ascertained respondents’ consumption of each of 380 alcohol brands during the past 30 days, including which brands of alcohol were consumed during heavy drinking episodes. Our findings suggest that, despite the wide variety of alcohol brands consumed by older adolescents in this study, alcohol preferences are concentrated among a relatively small number of brands. Accurate measurements of alcohol brand preferences will enable important new research into the factors that influence youth drinking behavior. This study establishes the feasibility and validity of a new methodology to determine patterns of brand-specific alcohol consumption among underage drinkers.
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DOI：
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发表时间：
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影响因子：
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DOI：
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发表时间：
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