Interactions between health searchers and search engines
Interactions between health searchers and search engines
复制标题
健康搜索者和搜索引擎之间的互动
DOI：
10.1145/2600428.2609602
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发表时间：
2014
期刊：
影响因子：
--
通讯作者：
Ryen W. White
中科院分区：
文献类型：
--
作者：
George Philipp;Ryen W. White
Web是了解和诊断医疗状况的重要资源。基于对在线内容的接触，人们可能会产生不必要的健康担忧，认为常见和良性症状可以用严重疾病来解释。在本文中，我们研究了挖掘查询和历史记录的潜在策略，以寻找可以帮助搜索引擎选择最合适的信息来响应探索性医疗查询的线索。为此，我们使用一个流行的网络搜索引擎的日志对健康搜索行为进行了纵向研究。我们发现，可能看起来无害的查询变化（例如“严重头痛”与“严重头痛”）可能包含有价值的信息，这些信息可以被搜索引擎用来提高性能。此外，我们调查了关注医疗的用户对搜索引擎结果页面（SERP）的不同反应，发现他们点击相关页面的倾向是明显的，可能导致自我强化的关注。最后，我们研究了SERP的变化在多大程度上影响了未来的搜索和现实世界的健康寻求行为，并获得了一些令人惊讶的结果（例如，查看相关页面可能导致世界卫生保健利用的短期减少）。
The Web is an important resource for understanding and diagnosing medical conditions. Based on exposure to online content, people may develop undue health concerns, believ- ing that common and benign symptoms are explained by se- rious illnesses. In this paper, we investigate potential strate- gies to mine queries and searcher histories for clues that could help search engines choose the most appropriate infor- mation to present in response to exploratory medical queries. To do this, we performed a longitudinal study of health search behavior using the logs of a popular Web search en- gine. We found that query variations which might appear innocuous (e.g. "bad headache" vs "severe headache") may hold valuable information about the searcher which could be used by search engines to improve performance. Fur- thermore, we investigated how medically-concerned users re- spond differently to search engine result pages (SERPs) and find that their disposition for clicking on concerning pages is pronounced, potentially leading to a self-reinforcement of concern. Finally, we studied to which degree variations in the SERP impact future search and real-world health- seeking behavior and obtained some surprising results (e.g., viewing concerning pages may lead to a short-term reduction of in-world healthcare utilization).
影响因子：
120.7
作者：
Baker, L;Wagner, TH;Bundorf, MK
通讯作者：
Bundorf, MK