Countering Counterfeit Trade - Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
Countering Counterfeit Trade - Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
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打击假冒贸易 - 非法市场洞察、最佳实践策略和管理工具箱
DOI：
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发表时间：
2008
期刊：
影响因子：
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通讯作者：
E. Fleisch
中科院分区：
文献类型：
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作者：
T. Staake;E. Fleisch
这本书构成了深入洞察假冒市场，最佳实践策略，新颖的管理工具和产品保护技术的独特组合。主要的好处是对假冒市场进行公正的分析，大力关注帮助从业者应对挑战，以及支持所提出的发现的高水平研究。假冒产品是品牌所有者和合法制造商面临的最严重问题之一。如果没有适当的打假战略，非法仿制产品不仅会造成收入损失和淡化品牌名称和商标，还会破坏质量管理，助长非法生产者的学习效应，并有可能严重危害用户的健康和安全。在本书中，我们提供了有效应对假冒贸易所需的见解。基于广泛的研究，我们描述了假冒产品的供需特征，介绍了支持监测和市场监督活动的工具，并讨论了保护受影响公司和品牌的最佳实践策略。
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. Product counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. Without a suitable anti-counterfeiting strategy, illicit imitation products not only translate into a loss of revenue and a dilution of brand names and trademarks, they also undermine quality management, foster learning effects among illicit producers, and have the potential to severely endanger the users health and safety. In the present book, we provide the insights that are required to effectively respond to counterfeit trade. Based on extensive research, we describe the characteristics of counterfeit suppl y and demand, introduce tools to support monitoring and market surveillance activities, and discuss best-practice strategies to safeguard affected companies and brands.