Affective forecasting and travel decision-making: An investigation in times of a pandemic

Affective forecasting and travel decision-making: An investigation in times of a pandemic
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DOI:
10.1016/j.annals.2021.103139
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发表时间:
2021-01-22
影响因子:
13.2
通讯作者:
Gauss, Jana
Gauss, Jana
中科院分区:
管理学2区
文献类型:
--
作者:
Karl, Marion;Kock, Florian;Gauss, Jana

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人们在脑海中模拟未来的事件,想象自己在这些事件中的样子,然后预测自己的感受。这个过程被称为情感预测。旅游业有助于情感预测,因为度假体验是无形的,很难预先判断。作者概念化和实证研究的心理模拟和情感预测在旅游决策。他们利用COVID-19大流行作为概念验证,采用实验研究设计来证明情感预测可以在大流行时期减轻风险感知和旅行决策。研究结果强调了如何利用情感预测来预测和改变大流行后的旅行行为,尽管其影响超出了这一背景。(C)2021爱思唯尔有限公司保留所有权利。
People mentally simulate future events, visualise themselves in these events, and then make predictions about how they would feel. This process is referred to as affective forecasting. Tourism lends itself toward affective forecasting because holiday experiences are not tangible and difficult to judge upfront. The authors conceptualise and empirically examine the mental simulation and affective forecasting in tourist decision-making. Using the COVID-19 pandemic as a proof of concept, they employ an experimental research design to demonstrate that affective forecasting can mitigate risk perceptions and travel decision-making in times of a pandemic. The findings highlight how affective forecasting can be leveraged to predict and change travel behaviour in the aftermath of pandemics, though implications reach beyond this context. (C) 2021 Elsevier Ltd. All rights reserved.