Affective forecasting and travel decision-making: An investigation in times of a pandemic
Affective forecasting and travel decision-making: An investigation in times of a pandemic
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DOI:
10.1016/j.annals.2021.103139
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发表时间:
2021-01-22
影响因子:
13.2
通讯作者:
Gauss, Jana
中科院分区:
文献类型:
--
作者:
Karl, Marion;Kock, Florian;Gauss, Jana
People mentally simulate future events, visualise themselves in these events, and then make predictions about how they would feel. This process is referred to as affective forecasting. Tourism lends itself toward affective forecasting because holiday experiences are not tangible and difficult to judge upfront. The authors conceptualise and empirically examine the mental simulation and affective forecasting in tourist decision-making. Using the COVID-19 pandemic as a proof of concept, they employ an experimental research design to demonstrate that affective forecasting can mitigate risk perceptions and travel decision-making in times of a pandemic. The findings highlight how affective forecasting can be leveraged to predict and change travel behaviour in the aftermath of pandemics, though implications reach beyond this context. (C) 2021 Elsevier Ltd. All rights reserved.