How online video platforms could support China's independent microfilm (short film) makers and enhance the Chinese film industry
How online video platforms could support China's independent microfilm (short film) makers and enhance the Chinese film industry
复制标题
网络视频平台如何支持中国独立微电影（短片）制作者并提升中国电影产业
DOI：
10.1080/09548963.2019.1697852
复制
发表时间：
2019
期刊：
影响因子：
3.1
通讯作者：
Gilardi F
中科院分区：
文献类型：
--
作者：
Gilardi F
与美国和欧盟的媒体格局一样，中国电影业由Netflix、Hulu和亚马逊等平台主导，最引人注目的是BAT（百度、阿里巴巴、腾讯）公司，据何（2015）称，这些公司正在“接管电影业”。这些被描述为“帝国主义”，垄断了各自的市场，并利用其金融实力挤压内容创作者的收入（Jin，2015）。虽然在西方市场，这削弱了推动创造力的主要中产阶级专业人士（Timberg，2015），但在中国，它限制了新人才成长的机会。因此，本文将对中国微电影（在线短片）行业进行概述，并探讨中国BAT公司和其他在线视频提供商如何通过发展基础设施将微电影收入直接转移到创作者身上来提升中国电影行业。
As with the US and EU media landscapes, the Chinese film industry is dominated by platforms similar to Netflix, Hulu and Amazon, most notably in the form of the BAT (Baidu, Alibaba, Tencent) companies that according to He (2015) are “taking over the film industry”. These have been described as “imperialistic” in the monopolization of their respective markets and in the use of their financial muscle to squeeze content creators' incomes (Jin, 2015). While in the western market this undermines the mainly middle-class professionals who drive creativity (Timberg, 2015), in China it limits the opportunities for new talent to grow. This paper will, therefore, give an overview of the Chinese microfilm (online short movies) industry and investigate how Chinese BAT companies and other online video providers could enhance the Chinese film industry by developing infrastructure to direct revenue of microfilms to the creators.