The Alternative Business History: Business in Emerging Markets
The Alternative Business History: Business in Emerging Markets
复制标题
另类商业史：新兴市场的商业
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
Geoffrey Jones
中科院分区：
文献类型：
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作者：
G. Austin;Carlos Dávila;Geoffrey Jones
本文建议，新兴市场的商业史应被视为另类商业史，而不仅仅是添加新的设置来探索既定的核心争论。商业史学科是围绕发达经济体的公司战略和结构发展起来的。越来越多的关于新兴市场商业史的文献涉及与发达市场不同的背景。这些地区长期受到外国统治，受到广泛的国家干预，面临制度效率低下的问题，并经历了长期的动荡。本文表明，这种背景推动了与发达国家不同的商业反应。企业家的重要性不只是管理层级。移民和侨民是创业的重要来源；非法和非正规商业形式十分普遍；多元化企业集团取代M型企业成为规模化企业的主要形态；应对动荡的企业战略至关重要；一些公司追求激进的企业社会责任理念。
This article suggests that the business history of emerging markets should be seen as an alternative business history, rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies and structures of developed economies. The growing literature on the business history of emerging markets addresses contexts that are different from those of developed markets. These regions had long eras of foreign domination, had extensive state intervention, faced institutional inefficiencies, and experienced extended turbulence. This article suggests that this context drove different business responses than are found in the developed world. Entrepreneurs counted more than managerial hierarchies; immigrants and diaspora were critical sources of entrepreneurship; illegal and informal forms of business were common; diversified business groups rather than the M-form became the major form of large-scale business; corporate strategies to deal with turbulence were essential; and radical corporate social-responsibility concepts were pursued by some firms.