The Strength of Weak and Strong Communication Ties in a Community Information Program1
The Strength of Weak and Strong Communication Ties in a Community Information Program1
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社区信息计划中弱沟通联系和强沟通联系的强度1
DOI：
10.1111/j.1559-1816.1993.tb01062.x
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发表时间：
1993
影响因子：
2.5
通讯作者：
M. Weenig
中科院分区：
文献类型：
--
作者：
M. Weenig
一项研究，调查目标群体的通信网络的信息传播和社区为基础的信息计划的影响。人们认为，信息传播的过程将与联系的数量有关。由不属于目标群体的任何一个集团的外部来源带入集团的信息的传播预计与现有的弱联系的数量有关，而由集团内部来源发出的具体信息的传播预计主要与强联系的数量有关。此外，预计该计划的影响将与网络关系的感知质量有关。结果支持的假设，并确认Granoblutter的“弱关系的强度”的假设。此外，内部信息来源与目标群体之间现有的直接联系似乎在信息传播过程中发挥了关键作用。
A study is described that investigated the influence of a target group's communication network on information diffusion and the impact of a community-based information program. It was expected that the process of information diffusion would be related to the quantity of ties. The diffusion of information brought into a clique by external sources that did not belong to any of the target group's cliques was expected to be related to the existing number of weak ties, whereas the diffusion of specific information sent out by internal sources within a clique was expected to be primarily related to the number of strong ties. Furthermore it was expected that the impact of the program would be related to the perceived quality of network ties. Results support the hypotheses and confirm Granovetter's “strength-of-weak-ties” hypothesis. In addition, existing direct ties between the internal sources of information and the target group appeared to have played a crucial role in the process of information diffusion.