Gender-of-Interviewer Effects in a Video-Enhanced Web Survey Results from a Randomized Field Experiment
Gender-of-Interviewer Effects in a Video-Enhanced Web Survey Results from a Randomized Field Experiment
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DOI：
10.1027/1864-9335.40.1.37
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发表时间：
2009-01-01
影响因子：
1.8
通讯作者：
Fuchs, Marek
中科院分区：
文献类型：
--
作者：
Fuchs, Marek
在本文中，评估了网络调查的视频增强版本。预先录制的闪存视频剪辑中显示的一位女性和一位男性采访者向受访者提出问题，而不是在屏幕上提出书面问题。考虑到视听渠道引起的更明显的人类线索，我们预计采访者的性别效应类似于面对面采访。在一项现场实验研究中，来自卡塞尔大学在线访问小组的 880 名受访者参与了一项关于人际关系、性行为和相关问题的调查。随机子样本分别看到女性或男性采访者，而对照组则以传统的基于文本的网络调查模式回答网络调查。结果表明，类似于面对面访谈的视频增强网络调查中也会出现访谈者性别效应。由于我们发现同性效应和异性效应（这与社会距离理论相矛盾），我们推测采访者性别效应的方向取决于与性别相关的社会刻板印象的存在。
In this paper, a video-enhanced version of a Web survey is assessed. Instead of written questions on a screen, a female and a male interviewer shown on prerecorded flash video clips administered the questions to the respondents. Given the more pronounced human cues induced by the audio-visual channel, we expected gender-of-interviewer effects similar to face-to-face interviews. In a field-experimental study, 880 respondents from the University of Kassel online access panel took part in a survey on relationships, sexual behaviors, and related issues. Random subsamples saw a female or a male interviewer, respectively, while the control group answered the Web survey in a traditional text-based Web survey mode. Results indicate that gender-of-interviewer effects occur in a video-enhanced Web survey similar to a face-to-face interview. Since we found same-gender effects as well as opposite-gender effects - which contradicts social distance theory - we speculate that the direction of a gender-of-interviewer effect depends on the existence of gender-related social stereotypes.