Doing Well by Creating Economic Value through Social Values among Craft Beer Breweries: A Case Study in Responsible Innovation and Growth
Doing Well by Creating Economic Value through Social Values among Craft Beer Breweries: A Case Study in Responsible Innovation and Growth
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精酿啤酒厂通过社会价值创造经济价值，取得良好业绩：负责任的创新与增长案例研究
作者：
Niclas Erhardt;Carlos Martín;J. Bolton;Matthew T. Luth
社会价值观是组织可持续发展的关键。本文借鉴基于价值的研究、利益相关者理论和企业社会责任研究，构建了社会价值观、创新和经济增长之间相互作用的案例研究。精酿啤酒行业是一个快速发展的行业，潜在地强调建立在小规模生产和地方主义基础上的社会价值。我们研究精酿啤酒厂如何尝试解决因同时追求经济和社会价值而产生的紧张局势。随着啤酒厂的不断发展，业主面临着规模和增长的决策，这可能会破坏与当地社区密切联系的价值驱动型行业。对美国新英格兰北部经营的六家精酿啤酒厂的调查结果表明，存在复杂的管理困境，涉及（a）小批量创新以利基市场和大规模生产以实现增长；（b）负责任的创新以平衡本地真实性和地域扩张；以及（c）独立和商业合作。我们进一步揭示了地方和非地方层面的紧张局势。
Social values are key to the sustainability of organizations. Drawing on value-based research, stakeholder theory, and corporate social responsibility research, this paper builds a case study of the interplay between social values, innovation, and economic growth. The craft beer industry is a fast-growing industry with a potential emphasis on social values built on small-scale production and localism. We examine how craft breweries attempt to resolve tensions derived from pursuing economic and social values simultaneously. As breweries continue to grow, owners face decisions of scale and growth, which may undermine a value-driven industry with close ties to the local community. Findings from six craft breweries, operating in Northern New England, USA, suggest a complex managerial dilemma involving (a) small-batch innovation for niche and mass production for growth, (b) responsible innovation for balancing local authenticity and geographical expansion, and (c) independent and business partnering. We further unpacked the tensions that operated at local and non-local levels.