Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
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DOI：
10.1108/ejtd-06-2014-0041
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发表时间：
2014-08
影响因子：
2.2
通讯作者：
Yogita Abichandani
中科院分区：
文献类型：
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作者：
Yogita Abichandani
Jugaad Innovation由三位印度商业顾问/教育家撰写。Navi Radjou现在在硅谷生活和工作，担任战略顾问。贾迪普·帕布是剑桥大学教授。Simone Ahuja经营着明尼阿波利斯的市场营销和战略咨询公司Blood橙子。他们都在世界各地旅行、工作和写作，但对新兴市场特别感兴趣。我在NPR上听到他们的采访后，很有兴趣买了他们的书。
Jugaad Innovation was written by three Indian business consultant/educators. Navi Radjou now lives and works as a strategy consultant in Silicon Valley. Jaideep Prabhu is professor at Cambridge University. Simone Ahuja runs Blood Orange, a marketing and strategy consultancy based in Minneapolis. They all travel, work, and write around the world, but with special interest in emerging markets. I was intrigued into buying their book after hearing them interviewed on NPR.