When audiences become advocates: Self-induced behavior change through health message posting in social media
When audiences become advocates: Self-induced behavior change through health message posting in social media
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DOI：
10.1016/j.chb.2019.05.030
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发表时间：
2019-10-01
影响因子：
9.9
通讯作者：
Reed, Megan
中科院分区：
文献类型：
--
作者：
Nabi, Robin L.;Huskey, Richard;Reed, Megan
在社交媒体影响的自我效应范式中，本研究探讨了在社交媒体上发布健康促进信息如何影响自己的健康行为，而不是其他人的健康行为，重点是情绪强度和信息共享指令。382名参与者观看了八个版本的黑色素瘤意识视频之一，并有机会将其发布到他们的Facebook页面上。视频分享者在一周后报告说，即使在考虑了一系列与阳光安全相关的预测因素后，阳光安全行为也有所增加。情绪强度和自我效能成为关键的信息共享预测。这些发现与认知失调理论相一致，在具有相对持久影响的中介背景下提供了独特的证据，并扩大了关于社交媒体自我说服力的对话。
Couched within the self-effects paradigm of social media influence, this research examines how posting a health promotion message to one's social media influences one's own, versus others', later health behaviors, with emphasis on emotional intensity and message sharing directives. 382 participants viewed one of eight versions of a melanoma awareness video and were given the opportunity to post it to their Facebook page. Video sharers reported increased sun safety behavior one week later, even after accounting for a range of sun safety-related predictors. Emotional intensity and self-efficacy emerged as key message sharing predictors. These findings align with cognitive dissonance theory, offering unique evidence in a mediated context with relatively enduring effects, and expands the dialogue about the self-persuasive power of social media.