Are Geeks Driving Out the Fashion Industry?
Are Geeks Driving Out the Fashion Industry?
复制标题
极客们正在赶走时尚业吗？
DOI：
10.1109/picmet.2015.7273075
复制
发表时间：
2015
期刊：
影响因子：
--
通讯作者：
Saori Kitaura and Yuichi Washida
中科院分区：
文献类型：
--
作者：
本田秀仁;鷲田祐一;須藤明人;粟田恵吾;植田一博;仲尾次洋子;法政大学比較経済研究所・近藤章夫編著;Takahashi Toshiro;絵所 秀紀・佐藤 隆広編;Saori Kitaura and Yuichi Washida
越来越多的消费者从大众媒体转向互联网等网络媒体。在青少年和20多岁的人群中，有一个显著的趋势是沉迷于游戏或互联网。时装业的主要目标一直是青少年。沉迷于游戏或互联网的极客们倾向于避免真实的生活中的社交互动，因此他们可能对外表和时尚不感兴趣。2012年进行了问卷调查，以研究极客和时尚达人的特征。本文讨论了生活在虚拟社会中的信息和通信技术（ICT）一代是否会破坏时尚作为表达社会身份的一种手段的基本和必不可少的作用。对于那些已经学会了不同交流规则的极客来说，他们没有必要在时尚上花费时间或金钱。有一种可能性是，信息和通信技术网络越发达，时装业的相关性就越小。
More consumers have been shifting from mass media to network media such as the Internet. There has been a significant movement towards being engrossed in games or the Internet among people in their teens and 20's. The main target of the fashion industry has been teenagers. Geeks who are absorbed in games or the Internet tend to avoid social interaction in real life, and so they might be not interested in appearance and fashion. Questionnaire surveys were conducted in 2012 to examine the features of geeks and fashionistas. This paper discusses whether the Information and Communication Technology (ICT) generation who live in a virtual society can be destroying a basic and essential role of fashion, as a means of expressing one's social identity. For geeks who have learned different rules of communication, there is no need for them to spend time or money on fashion. There is a possibility that the more developed ICT Networks become, the less relevant the fashion industry will be.