Internet Influence of Assisted Reproduction Technology Centers in China: Qualitative Study Based on WeChat Official Accounts
Internet Influence of Assisted Reproduction Technology Centers in China: Qualitative Study Based on WeChat Official Accounts
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基于微信公众号的我国辅助生殖技术中心网络影响力定性研究
DOI：
10.2196/17997
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发表时间：
2020-06-10
影响因子：
7.4
通讯作者：
Wang, Hui
中科院分区：
文献类型：
--
作者：
Shao, Fang;He, Zhiqiang;Wang, Hui
背景：我国不孕不育的患病率较高，但辅助生殖技术（ART）的出现大大缓解了这一状况。微信公众号等社交媒体已成为ART中心与患者沟通的首选工具，但其关注度和运营状况存在差异，微信公众号的互联网影响力不足。此外，互联网影响力与学术影响力是否一致，互联网是否能在一定程度上影响患者的就医选择等问题尚未得到探讨。目的：本研究旨在考察ART中心微信公众号的运营状况和互联网影响力，探讨互联网对患者就医选择的影响程度。我们从中华人民共和国国家卫生健康委员会批准的ART中心的微信公众号中收集信息，使用与理想解相似的偏好排序技术，构建ART中心的互联网影响力模型，并获得每个中心的生殖中心互联网影响力排名（RIIRC）。结果：我们发现，到2016年底，全国共有451个ART中心，到2018年底有498个。医疗机构数量不少，但分布不均，医疗技术能力水平差异很大。通过对微信公众号发文文本数据的分析发现，ART中心对网络曝光和宣传的意识不足，部分医疗机构的RIIRC与其医疗水平和学术地位不一致。结论：国内ART机构对微信公众号的重视和使用程度不同。他们没有意识到微信的互联网影响力可能会给他们带来潜在的患者资源，互联网影响力可能会影响ART未来的市场格局，也可能会潜在地影响学术排名。
Background: The prevalence of infertility in China is high, but the advent of assisted reproduction technology (ART) has greatly eased this situation. Social media, such as WeChat official accounts, have become the preferred tool for ART centers to communicate with patients, but their attention and operational status differ, and the Internet influence of WeChat official accounts is insufficient. In addition, questions about whether Internet influence is consistent with academic influence and whether the Internet can influence patients' choice of medical treatment to a certain extent have not been explored.Objective: This study aimed to examine the operational status and Internet influence of WeChat official accounts for ART centers and to explore the degree of Internet influence on patients' choices of medical treatment.Methods: We collected information from the WeChat official accounts for ART centers approved by the National Health Commission of the People's Republic of China and used the technique for order of preference by similarity to ideal solution to build an Internet influence model of the ART centers and obtained a Ranking of Internet Influence on Reproductive Centers (RIIRC) for each center.Results: We found there were 451 ART centers throughout the country by the end of 2016 and 498 by the end of 2018. The number of medical institutions is quite large, but their distribution is uneven, and their level of medical technical ability is very different. Analysis of the text data of posts of WeChat official accounts showed the ART centers have insufficient awareness of network exposure and publicity, and the RIIRC of some medical institutions was inconsistent with their medical level and academic status.Conclusions: ART institutions have varying degrees of emphasis and use of WeChat official accounts in China. They fail to realize that the Internet influence of WeChat may bring them potential patient resources and that Internet influence may affect the future market structure of ART and may also potentially affect academic rankings.