Environmentalism, sustainable development and organisational culture: tourism accommodation and the drivers of sustainable practice

Environmentalism, sustainable development and organisational culture: tourism accommodation and the drivers of sustainable practice
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环保主义、可持续发展和组织文化:旅游住宿和可持续实践的驱动因素

DOI:
10.14264/158159
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发表时间:
2006
期刊:
--
影响因子:
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通讯作者:
Dona Whiley
Dona Whiley
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--
文献类型:
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作者:
Dona Whiley

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可持续发展的概念在国际和国家政策文件中越来越普遍。然而,实践证明这一概念是有问题的。该论文提出了一个解释模型,该模型指出,虽然经济因素在决策中很重要,但道德动机也在改变企业的运营方式。为了回应社会上环保主义的集体表达,政府和行业以及积极主动的企业已经开始将可持续发展纳入决策。然而,实施这些措施所需的组织变革被认为是一个复杂的过程,依赖于强大的组织文化。旅游机构支持可持续发展的理念,指出产品质量与环境之间存在共生关系。然而,随着旅游业人数预计在未来 20 年内翻一番,一些人质疑澳大利亚维持持久环境质量以及满足居民和游客基础设施需求的能力。迄今为止,政策偏好主要集中于自我监管机制,以降低成本并促进市场驱动的企业责任。虽然这些因素影响了积极主动的公司,但在旅游住宿领域,情况通常并非如此。这是因为人们认为可持续实践会影响客人满意度,并且在这个竞争激烈且价格敏感的行业中,绿色消费者的证据尚未确定和量化。本研究中使用的多学科、混合方法探究过程,采用定量和定性方法,提供了丰富的数据来支持模型中的道德和组织主张。该研究提出,针对关键部门问题设计的机制更有可能制定有效的政策来改善环境绩效。由于住宿物业往往是小型或大型跨国公司,我们发现,由于决策框架不同,物业类型的驱动因素并不一致。此外,有证据表明,人们对旅游业的环境后果和改善环境成果的做法缺乏认识。建议将环境质量的概念纳入目前由强大的组织文化支持的现有服务质量框架中,可能会缓解研究中发现的知识和绩效缺陷。
The concept of sustainable development is increasingly common within international and national policy documents. Operationalising this concept has however proven to be problematic. The dissertation presents an explanatory model, which identifies that while economic factors are important within decision-making, ethical motivations are also changing the way firms operate. In response to a collective expression of environmentalism within society, government and industry, and proactive firms have begun incorporating sustainable development into decision-making. However, the organisational change necessary to implement these measures is identified as a complex process, dependant upon a strong organisational culture. Tourism agencies support the concept of sustainable development, citing a symbiotic relationship between product quality and the environment. However, with tourism numbers projected to double within the next 20 years, some question Australia’s capacity to maintain enduring environmental quality and to service the infrastructure demands of residents and tourists. To date, policy preference has predominantly focused on self-regulatory mechanisms that produce cost reductions and have promoted market driven corporate responsibility. While these factors have influenced proactive firms, within tourism accommodation this is generally not the case. This is due to the perception that sustainable practice impinges upon guest satisfaction and that evidence of a green consumer is yet to be identified and quantified in this highly competitive and price sensitive sector. The multi-disciplinary, mixed method inquiry process used in this study, employing quantitative and qualitative methods, provided rich data that supports the ethical and organisational propositions within the model. The study proposes that mechanisms designed in concert with critical sector issues are more likely to result in the development of effective policy to improve environmental performance. With accommodation properties tending to be either small or large multi-nationals, it was found that drivers are not consistent over property type, given differing decision-making frameworks. In addition, there was evidence of a lack of awareness of the environmental consequences of tourism and of practices to improve environmental outcomes. It is proposed, that incorporating the concept of environmental quality into existing service quality frameworks, currently supported by strong organisational cultures, are likely to moderate knowledge and performance deficiencies identified within the study.