Introduction to Gamification
Introduction to Gamification
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游戏化简介
DOI：
10.1007/978-3-319-18699-3_3
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发表时间：
2015
期刊：
影响因子：
--
通讯作者：
J. Abe
中科院分区：
文献类型：
--
作者：
Benedikt Morschheuser;Juho Hamari;K. Werder;J. Abe
社交应用在每天的生活中都受到了关注，感谢您的杰出申请，例如Facebook和Twitter。工具。知识孤岛是通过培训或技术来克服这种孤岛的范围，这只有通过测量，影响和奖励关键的用户行为才能实现将游戏概念带入与真实人员相关的现实世界任务的过程。网站等）生动活泼，组织已经开始采取游戏设计技术，游戏思维和游戏机制的帮助。它是现在设计的。
Social applications have gained traction in everyday lives, thanks to the outstanding success of applications like Facebook and Twitter. Organizations have started creating social enterprise tools—i.e. social tools that are operated within the enterprise—to cash in on the behaviors exhibited by these tools. The goal of such social enterprise tools is to cultivate a more collaborative, transparent workforce. It is a well-known fact that the age-old practices of information hoarding and knowledge silos is pinching the enterprise to an extent that further growth is being seriously hampered. Overcoming such silos has not been possible by training or by technologies—it can happen only by measuring, influencing and rewarding key user behaviors. Enter Gamification. Gamification is the process by which gaming concepts are brought to the real world tasks associated with real people. To make routine tasks (like customer support, filling surveys, reading web-sites, etc.) lively and interactive, organizations have started taking the help of game design techniques, game thinking and game mechanics. By doing so, employees are encouraged to work on the mundane tasks and gain productivity—such a tough task as it is designed now.