Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption
Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption
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DOI：
10.1016/j.tourman.2016.12.001
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发表时间：
2017-06
影响因子：
12.7
通讯作者：
N. Prebensen;Jinghua Xie
中科院分区：
文献类型：
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作者：
N. Prebensen;Jinghua Xie
本研究探讨了参与，即共同创造和掌握，对消费者体验和满意度感知价值的影响。共同创造包括身体和心理(心理)参与，掌握代表消费者参与体验活动的自我感知的知识和技能。探险旅游被选为背景。Logit模型被用来检验这一假设。研究结果表明，游客对价值感知的掌握程度和心理共生程度对价值感知有显著影响。进一步研究发现，价值知觉在参与与满意度之间起中介作用。因此，游客的参与通过在体验中创造价值来增加满意度。这项研究从两个方面对这一理论做出了贡献。首先，它揭示了在承认游客是体验中价值创造的资源整合者时，包括掌握和共同创造维度的重要性。第二，旅游消费满意度是通过游客参与体验价值的创造而形成的。
This study explores effects of participation, namely co-creation and mastering, on the perceived value of consumers' experience and satisfaction. Co-creation comprises both physical and psychological (mental) participation, and mastering represents consumers' self-perceived knowledge and skills in taking part in experiential activities. Adventure tourism is chosen as the setting. A logit model is used to test the hypothesis. The study results reveal that tourists' mastering and psychological co-creation are significant for value perception. Further, value perception is found to mediate the relation between participation and satisfaction. Consequently, tourists' participation augments satisfaction by creating value in the experience. This study contributes to the theory in two ways. First, it reveals the importance of including the mastering and co-creation dimensions in acknowledging tourists' as resource integrators for value creation in experiences. Second, satisfaction in tourism consumption evolves through tourists' participation in creating value of the experience.