Exposure to celebrity-endorsed small cigar promotions and susceptibility to use among young adult cigarette smokers.
Exposure to celebrity-endorsed small cigar promotions and susceptibility to use among young adult cigarette smokers.
复制标题
接触名人认可的小型雪茄促销活动以及年轻成年吸烟者对使用雪茄的敏感性。
DOI：
10.1155/2013/520286
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发表时间：
2013
影响因子：
--
通讯作者：
Eriksen,MichaelP
中科院分区：
文献类型：
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作者：
Sterling,KymberleL;Moore,RolandS;Pitts,Nicole;Duong,Melissa;Ford,KentyaH;Eriksen,MichaelP
年轻成年吸烟者中的少量雪茄吸烟可能归因于他们接触其广告和促销活动。我们研究了接触名人音乐艺术家对特定品牌的小雪茄的认可与年轻成年吸烟者对吸烟该品牌的易感性之间的关联。基于场地的抽样程序被用来选择和调查121名年龄在18-35岁的年轻成年吸烟者的随机样本。14%的人表示曾接触过艺术家对小雪茄的认可，45.4%的人表示将来打算抽这种产品。与未暴露的人相比，报告暴露于认可的人吸烟小雪茄的易感性增加了三倍（OR = 3.64，95%CI 1.06至12.54）。过去30天的小雪茄使用（OR = 3.30，95% CI 1.24 - 8.74）和过去30天的雪茄使用（OR = 5.08，95% CI 1.23，21.08）也与吸小雪茄的易感性相关。年轻的成年吸烟者接触到音乐艺术家的小雪茄代言和他们对小雪茄的易感性之间的关联被发现。这种关联强调了监测面向年轻人的小雪茄促销活动的重要性及其对小雪茄产品吸烟的影响。
Small cigar smoking among young adult cigarette smokers may be attributed to their exposure to its advertisements and promotions. We examined the association between exposure to a celebrity music artist’s endorsement of a specific brand of small cigars and young adult cigarette smokers’ susceptibility to smoking that brand. Venue‐based sampling procedures were used to select and survey a random sample of 121 young adult cigarette smokers, aged 18–35. Fourteen percent reported exposure to the artist’s endorsement of the small cigar and 45.4% reported an intention to smoke the product in the future. The odds of small cigar smoking susceptibility increased threefold for those who reported exposure to the endorsement compared to those not exposed (OR = 3.64, 95% CI 1.06 to 12.54). Past 30‐day small cigar use (OR = 3.30, 95% CI 1.24 to 8.74) and past 30‐day cigar use (OR = 5.08, 95% CI 1.23, 21.08) were also associated with susceptibility to smoke a small cigar. An association between young adult cigarette smokers’ exposure to the music artist’s small cigar endorsement and their susceptibility to smoke small cigars was found. This association underscores the importance of monitoring small cigar promotions geared toward young people and their impact on small cigar product smoking.