Organization: From Substance to Image?
Organization: From Substance to Image?
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DOI：
10.1177/017084069001100303
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发表时间：
1990-07
影响因子：
5.4
通讯作者：
M. Alvesson
中科院分区：
文献类型：
--
作者：
M. Alvesson
本文讨论了在组织的理念层面，特别是企业形象的理论和实践兴趣的增加。这些在组织内部的作用，而不仅仅是为了调节外部关系，在现代经济的大部分被强调。图像的外观作为对象的系统控制和组织中的工具行动的先决条件进行了调查。现代企业生活中的一个广泛趋势被描绘和概念化为从高度关注“实质性”问题到更加强调处理形象作为组织运作和管理的关键方面的发展。这意味着，除其他外，伪事件、伪行动和伪结构，即旨在对人们对现实的印象和定义产生影响的现象，是现代管理和组织的重要特征。
This paper discusses the increased theoretical and practical interest in the idea tional dimensions of organizations, with particular emphasis on corporate images. The role of these internally in organizations, and not only for the regulation of external relations, in large parts of the modern economy is emphasized. The preconditions for the appearance of images as objects of systematic control and instrumental action in organizations are investigated. A broad trend in modem corporate life is portrayed and conceptualized as a development from a strong focus on 'substantive' issues to an increased emphasis on dealing with images as a critical aspect of organizational functioning and management. This means, among other things, that pseudo-events, pseudo-action and pseudo-structures, i.e. phenomena which have the purpose of producing effects on people's impressions and definition of reality, are important features of modem management and organization.