Internet experience and time displacement of traditional news media use: An application of the theory of the niche
Internet experience and time displacement of traditional news media use: An application of the theory of the niche
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DOI：
10.1016/j.tele.2011.06.001
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发表时间：
2012-05-01
影响因子：
8.5
通讯作者：
Fang, Ling
中科院分区：
文献类型：
--
作者：
Ha, Louisa;Fang, Ling
本研究的目的是通过分析互联网体验对传统新闻媒体消费时间的影响，更好地了解网络新闻使用对传统新闻媒体使用的影响。本研究以生态位理论和使用与满足理论为基础，考察了互联网对消费者在传统媒体上花费时间的替代效应。数据是在2009年10月至12月期间对俄亥俄州西北部的688名受访者和俄亥俄西北部一所州立大学的大学生进行的邮件调查中收集的。研究结果表明，互联网在日常新闻领域确实对传统媒体产生了置换效应，且这种效应在经历5年后最为显著。消费者花在传统媒体上的时间随着互联网使用年限的增加和回报的减少而减少。在有经验的互联网用户中，互联网和传统媒体之间的重叠越来越多，他们认为互联网优于传统媒体。爱思唯尔有限公司出版。
The purpose of this study is to better understand the impact of online news use on traditional news media use by analyzing how Internet experience affects the time on traditional news media consumption. Based on the theory of the niche and the uses and gratifications theory, this study investigates the displacement effect of the Internet on consumer time spent on traditional media. Data were collected in a mail survey with 688 respondents in Northwest Ohio and college students in a Northwest Ohio state university from October to December, 2009. The results indicate that the Internet indeed has a displacement effect on traditional media in the daily news domain and the effect takes place most prominently after 5 years of experience. Consumers' time spent on traditional media decreases as the years of Internet experience increases with diminishing returns. Among experienced Internet users, there was an increasing overlap between the Internet and traditional media, and they perceived the Internet as superior to traditional media. Published by Elsevier Ltd.