Multinational Firms, Labor Market Discrimination, and the Capture of Outsider’s Advantage by Exploiting the Social Divide
Multinational Firms, Labor Market Discrimination, and the Capture of Outsider’s Advantage by Exploiting the Social Divide
复制标题
DOI：
10.1177/0001839218769634
复制
发表时间：
2019-06
影响因子：
10.4
通讯作者：
J. Siegel;Lynn Pyun;B. Cheon
中科院分区：
文献类型：
--
作者：
J. Siegel;Lynn Pyun;B. Cheon
我们的理论认为，外国跨国公司在东道国市场上拥有一个特别重要的竞争武器：作为局外人，他们可以精确定位东道国劳动力市场的社会分裂，并利用它们获得竞争优势。使用来自韩国的两个数据集，我们表明，跨国公司提高盈利能力和生产力，积极雇用一个被排除在外的群体，妇女，在当地的管理劳动力市场。我们预测并发现，在韩国的外国跨国公司处于一个独特的地位，可以识别社会分裂，实施旨在支持和加强女性管理人员的招聘和晋升的做法，雇用和晋升被社会排斥的群体的成员担任管理领导职务，并享受这样做的净利润收益，尽管存在一些监管机构，客户，供应商，以及社会中占主导地位的群体的雇员。许多跨国公司，甚至是那些在本国市场歧视女性的公司，似乎已经认识到了我们所说的局外人网络优势的战略机遇。东道国市场逐渐向一个没有歧视的新的均衡转变，这为跨国公司提供了一个多年的竞争机会，使其成为局外人的优势。我们的研究扩展了对跨国企业的理解，展示了其竞争机会如何包括识别和利用东道国劳动力市场的社会分裂。
We theorize that foreign multinationals wield a particularly significant competitive weapon in host markets: as outsiders, they can pinpoint social schisms in host labor markets and exploit them for competitive advantage. Using two data sets from South Korea, we show that multinationals improve profitability and productivity by aggressively hiring an excluded group, women, in the local managerial labor market. We predict and find that foreign multinationals in South Korea are in a unique position to identify social schisms, implement practices designed to support and enhance the hiring and promotion of female managers, hire and promote members of the socially excluded group to positions of managerial leadership, and enjoy a net profitability benefit from doing so despite the real risk of backlash from some regulators, customers, suppliers, and employees from the socially dominant group in society. Many multinationals, even those whose home markets discriminate against women, appear to have recognized the strategic opportunity of what we call the outsider’s network advantage. The gradualness of the host market’s shift toward a new equilibrium freer of discrimination presented multinationals a multiyear competitive opportunity for outsider’s advantage. Our study extends understanding of the multinational enterprise by showing how its competitive opportunities include identifying and exploiting social schisms in a host country’s labor market.