Living Innovation:Competing in the 21st Century Access Economy
Living Innovation:Competing in the 21st Century Access Economy
复制标题
活生生的创新:21世纪接入经济中的竞争
DOI：
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发表时间：
2015
期刊：
影响因子：
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通讯作者：
H. Mathe
中科院分区：
文献类型：
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作者：
H. Mathe
生活创新：竞争在21世纪世纪访问经济探讨了数字革命如何赋予客户，以及组织如何创新，以获得更深入的了解用户的需求。本书从传统的产品是组织最关心的问题的思维模式中走出来，详细阐述了服务价值和客户关系管理如何成为体验驱动经济的一些新目标。本书的十章提供了对新经济的见解和不同的视角，包括从基于产品的思维转变的后果，物理空间作为创新刺激器的作用以及使服务创新成功的关键。
Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships are some of the new goals of an experience-driven economy. The ten chapters of this book provide insights and different perspectives into this new economy, including the consequences of the shift away from a product-based mindset, the role of the physical space as a stimulator of innovation and the keys to making service innovation a success.