Are Korean consumers willing to pay a tax for a mandatory BSE testing programme?

Are Korean consumers willing to pay a tax for a mandatory BSE testing programme?
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DOI:
10.1080/00036846.2014.993137
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发表时间:
2015-01-01
期刊:
影响因子:
2.2
通讯作者:
Nayga, Rodolfo M., Jr.
Nayga, Rodolfo M., Jr.
中科院分区:
经济学4区
文献类型:
--
作者:
Lee, Sang Hyeon;Lee, Ji Yong;Nayga, Rodolfo M., Jr.

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随着疯牛病(BSE)的爆发,国内牛肉市场对食品安全的需求大幅增加。目前备受关注的两个问题是,是否应该对屠宰的国内牛实施强制检测,以及消费者是否愿意为该项目缴纳税金。然而,没有研究调查过消费者是否愿意为疯牛病检测项目付费。我们进行了一项条件评估(CV)研究,使用双界二分选择方法来估计韩国消费者对屠宰的21个月或以上的家牛的强制性疯牛病检测计划的评估。我们的研究结果表明,样本人口调整后的WTP平均估计为每户每年4482韩元(4.01美元)。这表明,韩国消费者强烈要求对国产牛进行强制性疯牛病检查。该研究还发现,韩国消费者对该计划的WTP大于该计划的估计实施成本。这些结果表明,在韩国实施强制性疯牛病检测计划可能会给消费者带来积极的福利。
The outbreaks of mad cow disease (BSE) have significantly increased the demand for food safety programs in the Korean beef market. Two issues that are getting much attention are about whether Korea should implement mandatory testing of slaughtered domestic cattle for BSE and whether consumers are willing to pay a tax for the programme. No study, however, has examined consumers' willingness to pay (WTP) a tax for a BSE testing programme. We conducted a contingent valuation (CV) study using a double-bounded dichotomous choice approach to estimate Korean consumers' valuation for a mandatory BSE testing programme on slaughtered domestic cattle that are 21 months or older. Our results show that the sample-population adjusted mean estimate of WTP a tax per year is 4482 KRW (US $4.01) per household. This suggests that Korean consumers have a strong preference for a mandatory testing of domestic cattle for BSE. This study also found that Korean consumers' WTP for the programme is greater than estimated implementation costs of the programme. These results imply that implementing a mandatory BSE testing programme in Korea could confer positive consumer welfare.