Web 2.0 and opportunities for small businesses
Web 2.0 and opportunities for small businesses
复制标题
DOI：
10.1007/s11628-008-0043-5
复制
发表时间：
2008-07
期刊：
影响因子：
5.9
通讯作者：
Sang-Heui Lee;David DeWester;S. Park
中科院分区：
文献类型：
--
作者：
Sang-Heui Lee;David DeWester;S. Park
互联网泡沫的破灭结束了Web 1.0的时代。在这个过程中，我们观察到全球许多小企业的创建和消失。动态和链接的网页为网上业务提供了新的途径。然而，大多数新的在线商业模式仍然遵循工业时代的传统做法，其特点是封闭性，统一性和单向沟通。一组新的新技术，称为Web 2.0，提供了新的机会，模糊了线上和线下活动之间的界限，开启了一个开放、协作和参与的新时代。在这项研究中，通过回顾Web 2.0的属性，我们调查的机会，小企业在Web 2.0时代。本研究的发现可以为小型企业开始使用和利用Web 2.0提供有用的指导。
The burst of the dot-com balloon closed the era of Web 1.0. In the process, we observed the creation and disappearance of many small businesses globally. The dynamic and linked web pages provided new pathways to online businesses. However, most of the new online business models still followed the traditional practices of the industrial era which could be characterized by closeness, uniformity, and one-way communication. A new set of new technologies, called Web 2.0, offers new opportunities, blurs the boundaries between online and offline activities, opening a new era with flagships of openness, collaboration, and participation. In this study, by reviewing the properties of Web 2.0, we investigate opportunities for small businesses in the Web 2.0 era. The findings of this study can provide helpful guidelines for small businesses to begin using and leveraging Web 2.0.