Hey look at me: The effect of giving circles on giving
Hey look at me: The effect of giving circles on giving
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DOI：
10.1016/j.jebo.2014.06.013
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发表时间：
2014-10-01
影响因子：
2.2
通讯作者：
McConnell, Margaret A.
中科院分区：
文献类型：
--
作者：
Karlan, Dean;McConnell, Margaret A.
我们与耶鲁大学的一个服务俱乐部进行了一项随机实地实验，发现公众认可的承诺增加了捐赠。有些人可能会声称，他们在获得公众认可时给予，是为了激励其他人也给予，而不是为了从提高自己的社会地位中获得更明显的预期私人收益。为了区分这两种理论，我们还对大学生进行了一个实验室实验。我们发现，捐赠模式更符合改善社会形象的愿望，而不是纯粹的利他主义愿望，以激励他人的贡献。我们讨论我们的实验室研究结果的外部有效性为其他设置。(C)2014爱思唯尔有限公司版权所有。
We conduct a randomized field experiment with a Yale service club and find that the promise of public recognition increases giving. Some may claim that they give when offered public recognition in order to motivate others to give too, rather than for the more obvious expected private gain from increasing one's social standing. To tease apart these two theories, we also conduct a laboratory experiment with undergraduates. We find that patterns of giving are more consistent with a desire to improve social image than a purely altruistic desire to motivate others' contributions. We discuss the external validity of our lab findings for other settings. (C) 2014 Elsevier B.V. All rights reserved.