Indirect innovation management by platform ecosystem governance and positioning: Toward collective ambidexterity in the ecosystems
Indirect innovation management by platform ecosystem governance and positioning: Toward collective ambidexterity in the ecosystems
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DOI：
10.1016/j.techfore.2021.120652
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发表时间：
2021-02-03
影响因子：
12
通讯作者：
Inoue, Yuki
中科院分区：
文献类型：
--
作者：
Inoue, Yuki
这项研究概述了生态系统治理和定位的间接控制互补？产品开发和成功创新中的增量和激进行为。本研究以9,780个日本电子游戏软件为样本，考察了作为治理指标的开放度和作为定位指标的独特度对配套商品的方向和销售业绩的影响。统计结果表明，开放性和独特性的增加促进了激进导向的行为，而在中等水平的独特性，随着开放性的增加，互补商品的销售额也会增加。因此，本研究表明，高度的开放性和适当的独特性有助于确保平台生态系统的双元性，以促进平衡的软件开发和更大的销售业绩。
This study outlines the implications of ecosystem governance and positioning regarding the indirect control of complementors? incremental and radical behaviors in goods development and successful innovations. The study tested how the degree of openness as an indicator of governance and the degree of distinctiveness as an indicator of the positioning influenced the direction and sales performance of complementary goods by employing 9,780 samples of Japanese video game software. The statistical results showed that an increase in both openness and distinctiveness facilitates radical-oriented behavior, while the sales of complementary goods rise as openness increases at the medium level of distinctiveness. Consequently, this study indicates that high openness and appropriate distinctiveness contribute to securing ambidexterity on the platform ecosystems to facilitate balanced software development and larger sales performance.