Perceived credibility of online hotel reviews and its impact on hotel booking intentions
Perceived credibility of online hotel reviews and its impact on hotel booking intentions
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DOI：
10.1108/ijchm-11-2018-0928
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发表时间：
2019-09
影响因子：
11.1
通讯作者：
Uttam Chakraborty
中科院分区：
文献类型：
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作者：
Uttam Chakraborty
目的本研究旨在评估来源、接受者及讯息因素对网上酒店评论可信度评估的生命力。此外，目前的研究确定了感知的可信度在线评论(PCOR)对酒店预订意图(HBI)的影响。设计/方法/方法本研究进行信度分析，以确定测量量表的内部一致性，并确保测量量表的单维度，本研究进行探索性因素分析。此外，本研究还进行了结构方程建模，以确定变量之间的关系。研究发现，与接受者、评价质量、评价一致性和负面评价相比，双边在线评价对PCOR有更显著的正向影响。原创性/价值这是第一个分析来源、接收者和消息对PCOR的影响的研究之一。此外，本研究为影响在线酒店评论真实性的因素及其对HBI的影响提供了理论依据。
Purpose This study aims to evaluate the vitality of source, receiver and message factors on credibility assessment of online hotel reviews. Further, the current study determines the effects of perceived credibility of online reviews (PCOR) on hotel booking intentions (HBI). Design/methodology/approach The current study performs reliability analysis to determine the internal consistency of the measurement scales and to ensure the uni-dimensionality of the measurement scales the present study performs exploratory factor analysis. Further, the present study performs structural equation modeling to identify the relationships between the variables. Findings Two-sided online reviews have a more significant positive impact on PCOR as compared to the effects of receiver, review quality, review consistency and negative-sided online reviews. Originality/value This is one of the first study that analyses the impact of source, receiver and message on PCOR. Moreover, the present study offered theoretical justification behind the factors that affect the authenticity of online hotel reviews and its effects on HBI.