Qualitative audience research: Toward an integrative approach to reception
Qualitative audience research: Toward an integrative approach to reception
复制标题
定性受众研究：采取综合的接待方法
DOI：
10.1080/15295038709360110
复制
发表时间：
1987
影响因子：
1
通讯作者：
K. Jensen
中科院分区：
文献类型：
--
作者：
K. Jensen
最近关于大众传播受众的研究表明，接受应该采用文本和社会科学相结合的方法。本文分析了该领域的早期工作，并描述了进一步的实证研究的理论和方法框架。特别注意定性研究的解释价值。接收过程中的社会和文化影响进行了讨论，特别提到电视。最后，本文讨论了定性接收数据在研究中的应用及其更广泛的社会意义。
Recent research about the mass communication audience suggests that a combination of textual and social science approaches to reception should be adopted. This essay analyzes earlier work in the area and describes a theoretical and methodological framework for further empirical studies. Special attention is given to the explanatory value of qualitative research. The social and cultural implications of the reception process are discussed with particular reference to television. Finally, the essay discusses the applications of qualitative reception data in research and their wider social relevance.