Innovation and E‐learning: E‐business for an Educational Enterprise
Innovation and E‐learning: E‐business for an Educational Enterprise
复制标题
创新与电子学习：教育企业的电子商务
DOI：
10.1108/qae.2005.13.2.171.1
复制
发表时间：
2005
影响因子：
1.5
通讯作者：
A. Inglis
中科院分区：
文献类型：
--
作者：
A. Inglis
电子学习是一个最近吸引了大量兴趣的主题，因此威尔士大学企业中心学习与创新教授Ian Roffe的这本书的出版非常及时。我打开书，希望能找到很多对我的实践有帮助的东西。作为电子学习领域的教育经理和该领域文献的贡献者，我不断受到跟上新发展的挑战。因此，有机会回顾一本最近出版的书，从几个角度对我产生了兴趣。然而，虽然这本书提供了一个非常广泛的覆盖面的主题，我发现阅读它有点令人沮丧。问题并不在于这本书似乎没有什么内容，而是它所提供的内容与我最初对它所包含内容的期望不符。针对读者群是这本书的一个问题，而这一问题的第一个迹象就是书名。从书名上看不出这是一本关于电子商务的书还是一本关于电子学习的书。也不清楚标题中提到的创新是电子学习应用中的创新还是电子学习用于支持的创新。标题中的单词似乎更多地被选择来增加标题被“谷歌”选中的机会，以找到一本关于“电子学习”+“电子商务”+“创新”+“企业”的书，而不是告诉潜在的读者期待里面有什么。事实上，这本书的主旨是电子学习。然而，这本书涵盖了更多。
E‐learning is a subject that has been attracting a great deal of interest recently and so the publication of this book by Ian Roffe, Professor of Learning and Innovation in the Centre for Enterprise at the University of Wales, is very timely. I opened the book, hoping to find much to inform my practice. As both an educational manager in the field of e‐learning and a contributor to the literature of the field I am continually being challenged by the need to keep up with new developments. Having the opportunity to review a book that has so recently come off the presses therefore, held interest for me from several points of view. Yet although the book provides a very extensive coverage of the subject, I found reading it mildly frustrating. The problem was not that the book did not seem to have much to offer, but that what it offered did not match my initial expectations of what it would contain.Targeting its readership is a problem for this book and the first indication that that could be the case is given by the title. It is not clear from the title whether this is a book about e‐business or about e‐learning. Nor is it clear whether the innovation referred to in the title is innovation in the application of e‐learning or innovation that e‐learning is used to support. The words in the title seem to have been chosen more to enhance the chances of the title being picked by someone “Googling” to find a book on “e‐learning”+“e‐business”+“innovation”+“enterprise” than to tell prospective readers what to expect inside. The main thrust of the book is, in fact, the business of e‐learning. However, the book covers a lot more besides.