Characterizing HPV Vaccine Sentiments and Content on Instagram
Characterizing HPV Vaccine Sentiments and Content on Instagram
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DOI：
10.1177/1090198119859412
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发表时间：
2019-12-01
影响因子：
4.2
通讯作者：
Massey, Philip M.
中科院分区：
文献类型：
--
作者：
Kearney, Matthew D.;Selvan, Preethi;Massey, Philip M.
背景随着其日益普及，包括图像和文本，以及用户友好的界面，Instagram是独特的定位，探索健康行为和来源和类型的信息暴露有关的人乳头瘤病毒（HPV）疫苗。目标。描述关于HPV疫苗的公开Instagram帖子，并通过喜欢量化情绪和背景对参与的影响。法使用Netlytic，使用搜索词“#HPV”，“#HPV疫苗”和“#Gardasil”收集了3，378个公开可用的英语帖子。“我们随机选择了1,200个帖子进行内容分析。我们的最终分析样本包括360个帖子，排除了链接不再活跃的帖子（n = 221）或不相关的帖子（n = 619）。结果支持疫苗的职位比例（55.8%）高于反对疫苗的职位比例（42.2%）。Pro-HPV疫苗接种岗位的点赞数明显低于抗疫苗接种岗位（24对86; p < .001）。更多的帖子包含可操作的信息/资源（63.9%），而不是个人叙述元素（36.1%）。不到三分之一（30.0%）的职位来自与卫生有关的来源。讨论支持疫苗的帖子在Instagram上更普遍，而反对疫苗的帖子参与度更高，通常包含有关HPV疫苗的误导性信息。个人叙述倾向于反疫苗情绪，大多数是由个人用户产生的。支持疫苗的叙述描绘了接受疫苗的个人，但提供了关于疫苗经验的有限细节，与反疫苗个人叙述帖子的细节深度形成鲜明对比。结论在Instagram上，个人和组织有机会通过继续提供信息资源来推广HPV疫苗接种，除了创建更多的叙述式帖子。
Background. With its growing popularity, inclusion of image and text, and user-friendly interface, Instagram is uniquely positioned for exploring health behaviors and sources and types of informational exposure related to the human papillomavirus (HPV) vaccine. Aims. To characterize public Instagram posts about the HPV vaccine and quantify the impact of sentiment and context on engagement via likes. Method. Using Netlytic, 3,378 publicly available English-language posts were collected using the search terms "#HPV," "#HPVVaccine," and "#Gardasil." We randomly selected 1,200 posts to content analyze. Our final analytic sample included 360 posts after excluding posts whose links were no longer active (n = 221) or that were not relevant (n = 619). Results. A higher proportion of posts were pro-vaccine (55.8%) than anti-vaccine (42.2%). Pro-HPV vaccination posts were liked significantly less than anti-vaccination posts (24 vs. 86 likes; p < .001). More posts contained actionable information/resources (63.9%) than personal narrative elements (36.1%). Less than one in three posts (30.0%) came from health-related sources. Discussion. Pro-vaccine posts were more prevalent on Instagram, and anti-vaccine posts had higher engagement and typically included misleading information about the HPV vaccine. Personal narratives skewed toward anti-vaccine sentiments and most were produced by individual users. Pro-vaccine narratives portrayed individuals who received the vaccine, but provided limited details on vaccine experiences, starkly contrasting with the depth of details in anti-vaccine personal narrative posts. Conclusion. On Instagram, individuals and organizations have an opportunity to promote HPV vaccination by continuing to provide informational resources in addition to creating more narrative-style posts.