Three mass media campaigns to prevent adolescent cigarette smoking.
Three mass media campaigns to prevent adolescent cigarette smoking.
复制标题
三项大众媒体宣传活动旨在防止青少年吸烟。
DOI：
10.1016/0091-7435(88)90050-3
复制
发表时间：
1988
影响因子：
5.1
通讯作者：
Sweeney,JM
中科院分区：
文献类型：
--
作者：
Bauman,KE;Brown,JD;Bryan,ES;Fisher,LA;Padgett,CA;Sweeney,JM
本文介绍了行为科学理论和形成性研究，用于开发电视和广播活动，以防止青少年开始吸烟。它还介绍了信息的内容和形式、计划以及国家执行这些运动的费用。
This article describes behavioral science theory and formative research used to develop television and radio campaigns for preventing the initiation of cigarette smoking among adolescents. It also presents the content and form of the messages, the plans, and the costs for national implementation of the campaigns.